UltraViolet Digital Copy

New movies can now be purchased in sets with an UltraViolet Digital Copy. This purchase gives you the rights to stream your movie anytime, anywhere, via broadband. It is being promoted as "buy once, play anywhere" technology. Movies can be watched on any compatible device (smart phones, game consoles,Blu-ray, etc..). Flixster is one of the services that offers this new cloud-based technology. Many major studios are putting movies out using this format. Disney is not available on UltraViolet. Also, Apple does not support this format, so these movies can not be downloaded to itunes or Apple devices. There are many pros and cons to this new technology. More movies are being offered in this format, so it is something worth reading about.