This is for all you ski buffs out there. Vail Resorts is enlisting potentially millions of skiers into its marketing efforts next season. This will be the second generation of its popular EpicMix. This EpicMix will be all about photographs. The company is installing radio frequency chips inside all its passes. Professional photographers at each of Vails six ski areas will be able to scan the passes, shoot still and action photos and immediately upload the pictures-free of charge-into each ticketholders EpicMix account. They are counting on people sharing these photos with other people. The idea is to showcase Vail on the internet. How's that for advertising!
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